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My Top 7 Favorite Cruelty-Free Mascaras

amy 3 min read

My Top 7 Favorite Cruelty-Free Mascaras

Amy Petrucci 3 min read

Volume. Length. Fanned out. Doll eyes. There are endless descriptive words for mascara. If there was only one makeup item I could keep for the rest of my life it would probably be mascara. There’s just something about it that takes even the most basic look to the next level. I’ve tried many over the years and have narrowed down my current top 6 formulas. Keep reading to find out more.

Lily Lolo Black Vegan Mascara

$20.00, Clean Brand, Vegan. Available at, The Choosy Chick, Credo.

Product Description: Lily Lolo Creamy Natural Vegan Mascara is easy to apply and will volumize and lengthen lashes to produce a dramatic effect. An everyday essential for fabulous looking lashes. Suitable for all eye colours.


  • Soft and creamy for easy smooth application
  • Free from harsh chemicals, lead, parabens
  • Made from natural and organic ingredients
  • Quick drying

Inika Organic Long Lash Mascara

$33.00, Clean Brand, Vegan. Available at, The Choosy Chick.

Product Description: Luxurious formula that uses 100% plant-derived and natural ingredients to boost lash length, volume, and span. Achieve a spectacular panoramic effect thanks to the silky smooth, clump free texture.  The new voluminous brush head allows the perfect amount of mascara to be applied every time. Carnauba Wax boosts volume and length, creating show-stopping lashes. Blending the astringent and anti-inflammatory properties of Magnolia Bark Extract with the nourishing benefits of Vitamin E, it softens and protects lashes while delivering long-lasting, intensely lush color in a single stroke. 


  • Pure mineral pigments deliver intense, long-lasting color
  • Clump-free, long-wearing formula for luscious lashes
  • Gentle, conditioning ingredients support lash vitality and health
  • 100% natural, making it perfect for sensitive eyes

Tarte – Lights, Camera Lashes 4-in-1 Mascara

$23.00, Vegan. Available at, Sephora, Ulta.

Product Description: A cult classic for over a decade, this best-selling vegan mascara lengthens, curls, volumizes & conditions, acting like a push-up bra for your lashes.


  • Curls & separates every lash with 360Β° magniLASH wand
  • Creates a naturally defined & voluminous look
  • Rice bran, olive esters & provitamin B5 help soften & nourish lashes

$25.00, Vegan, Available at, Sephora, Ulta.

Product Description: An intensely black voluptuous volume mascara for the sexiest, defined, multidimensional lashes possible. 


  • Inspired by the curves of a woman’s body, the hourglass-shaped brush was designed with extra stiff bristles to maximize the performance of this carbon black, collagen-fueled formula.
  • Firm-forming polymer – locks curl into place
  • Acacia Senegal Tree Extract – sets volume
  • Unique peptides – conditions lashes

PYT Beauty 12 Hour Mascara + Primer

$20.00, Clean Brand, Vegan. Available at, Credo, Ulta.

Product Description: Look damn good in this clean 12 Hour Mascara + Primer. This dual ended black mascara + clear primer is perfect for the everyday feathery eyelash look.


  • Water-resistant
  • Lengthens & defines
  • Enriched with nourishing Olive Leaf Extract and Vitamin E
  • The clear primer doubles as a brow gel

COVERGIRL Exhibitionist Mascara

$11.99, Vegan. Available at Amazon, Target, and Ulta.

Product Description:  Show-stopping volume. Lashes are full and defined after only one coat.


  • Defines, lengthens, and separates lashes
  • Formula glides smoothly onto lashes – soft lashes, no flaking, no smudging

Essence Lash Princess False Lash Effect Mascara

$4.99. Available at and Ulta.

Product Description: The original lash princess has a big and bold sister with voluminous false lash effects! The conic shape fiber brush provides lashes with dramatic volume and sculpted length, just like false lashes without all the fuss.


  • The brush allows for flake-free definition and lengthening
  • Lasts all day
  • Most affordable!
  • Amy’s #1 favorite cruelty-free mascara!
Amy Petrucci

πŸ’„ Makeup Enthusiast 🐰 Forever Against Animal Testing πŸˆβ€β¬› Mother of Cats Cottage Core/Light & Dark Academia Creator:

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Hiya, I’m Amy

Hiya, I’m Amy

I created this site to show that anyone can make a difference, big or small, by the purchases they make. Saving animals and playing with makeup is just really cool, too.

Amy Petrucci

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